Demographic Audience
I believe the film is aimed mainly towards classes A and B perhaps C1 as well as the film will ask the audience to question what they see and not just sit back and passively take in everything happening around them. The thriller requires the audience to think about the film and think about how the film may end and who the real killer is. I believe the film will be aimed mainly towards males between the ages 18 - 49. This is due to the fact that, during the opening, the only two female characters are very minor and are both attacked in different ways by the male characters of the film making the men in the film appear stronger than women; I'm not saying that women would not enjoy this film, I just believe that due to the fact that men are presented in a stereotypical male fashion will have a greater appeal to men than women.
Psychographic Audience
I believe my thriller opening would appeal to a number of different groups of people, explorers who are always looking for new things, especially among the younger generation will enjoy this film as, seeing as they are mainly young therefore may be new to cinema, it may open a door into the thriller genre for them. However I feel the main psychographic audience this film will target are reformers who have attended higher education and look for quality in media products. I believe the thriller would target film fanatics who plan their trips to the cinema and read reviews to see if the film is worth a watch. These people would have a great knowledge of the thriller genre and enjoy how I have used and abused the codes and conventions in order to make a gripping opening sequence. These people seek a film to challenge their intellect whilst going through the motions of a typical thriller such as The Shining, keeping the audience on thin ice ready to be dropped into the unknown.
In order to gain a greater understanding of what my target audience expects to find in a thriller, I have interviewed a number of people who would fit into my target audience demographically and psychologically as well as those who would not, to see if my initial plan for my thriller would also appeal to them therefore opening my thriller to a wider audience.
My first interviewee is a forty six year old woman who works in a doctor's surgery. She has previously worked with many different platforms of media for local council and understands that it is necessary to address your target audience to ensure the success of your product as she has done in her own professional field.
My second interviewee is a forty three year old construction manager and is middle class. He is an avid movie goer and, through watching a number of thrillers, understands what is required to engage the audience within the thriller genre. He states that it is absolutely key to a thriller to maintain a plot which will keep the audience gripped from beginning to end, therefore I plan to sustain a basic plot throughout my thriller opening.
My third interviewee is from the other end of my age range spectrum as she is an eighteen year old woman who is preparing to enter higher education at university.
For my third and fourth interviewees, I decided to film the couple together discussing what they would like to find in a thriller. I feel that through doing this the participants would feel more comfortable in answering the question and would give a completely honest response to what they expect to find. Through their talk of other famous films from the thriller genre, I will be able to observe elements of them films such as Se7en and emulate them in my own opening, addressing the desires of my target audience. I believe their conversation also represents what the wider public also desire in thriller films, allowing myself to open up to a wider audience.
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